Retainer
1-2 days / week
90 days of embedded product leadership. Cadence, decisions, backlog. A written hire-or-extend memo on day 90.
Fractional Head of Product / Calgary
Wild North Labs embeds with companies building hardware-software products, industrial systems, regulated workflows, and platform or admin software. I own the roadmap and sit with engineering until it ships.
Selected work
Services
Most first engagements start with a diagnostic, fractional Head of Product, or a roadmap sprint. The rest is how the work gets done.
Embedded product leadership 1-2 days a week: strategy, roadmap, sprint cadence, and stakeholder communication. A 90-day engagement with a hire-or-extend recommendation at the end.
Turn customer, technical, and commercial inputs into a sequenced 2-4 quarter plan - not a wish list.
Install Jira, Confluence, backlog hygiene, and sprint cadence, then run the first sprints with the team until it sticks.
Frame the problem, talk to real users, prototype, and set beta success criteria so you know what to commercialize.
Sequence mechanical, firmware, desktop, and cloud so a field unit actually ships. Interface contracts, release trains, first deployable configuration.
MES, QMS, traceability, inventory, and operator UX for environments where compliance and reliability are non-negotiable.
Working proofs on your actual workflow. Which agentic bets are product, which are internal automation, and which to kill.
Enterprise admin and fleet-health tooling, plus positioning and go-to-market alignment for technical buyers.
Approach
Typical retainers run 1-2 days a week for 90 days. A diagnostic is a paid look. A sprint is a named plan, then handoff. I sit with engineering. I do not hand over a deck and disappear.
Retainer
90 days of embedded product leadership. Cadence, decisions, backlog. A written hire-or-extend memo on day 90.
Sprint
About three days a week. A sequenced 2-4 quarter roadmap, then handoff. I leave when the plan is in the team's hands.
Diagnostic
Interviews, artifact review, written diagnosis, and a 90-day plan. You keep the document whether we continue or not.
PMP / AWS Certified Solutions Architect / MIT Sloan Executive Education / U.S. Patent 12,128,628 B2
Contact
Product leadership for hardware, software, and the messy middle.
Gabriel Castanon
Calgary, Alberta